Change The Ref

Change The Ref raises awareness about mass shootings and works to reduce the influence of the NRA and gun manufacturers through strategic interventions and by using art as a form of communication.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Change The Ref

  • Technologies

    CMS, Red, Yep

  • Tags

    css, html

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